What Does this Mean for your Business?

Tourism is responsible for one in four jobs in La Plata County. It accounts for one-third of Durango’s economy, and one-third of city sales tax revenue is generated from visitors. In the state of Colorado, tourism saves every household $658.81 in taxes every year.

The COVID-19 public health crisis poses incredibly difficult financial challenges to the local tourism industry and threatens the livelihoods of our business community and residents. The La Plata County tourism sector represents Lodging, Outdoor Recreation, Activities and Events, and Second Homeowners.

The tourism sector is committed to support visitors, residents and businesses with accurate, up-to-date information to navigate rapidly changing conditions. Our number one priority is the health and safety of our frontline workers, residents and visitors. We also encourage cooperation and collaboration among our local, regional and national tourism industry by working together to help our community recover from this unprecedented national emergency.